The mobile game Goddess of Victory: NIKKE has achieved a remarkable milestone, surpassing $1 billion (approximately 1.4586 trillion KRW) in estimated cumulative revenue just two years and three months after its global launch on November 4, 2022.

According to mobile market research firm Sensor Tower, Goddess of Victory: NIKKE quickly gained traction upon its release, topping download charts in key mobile gaming markets, including the United States, Japan, and South Korea. As of January 31, 2024, the game ranked 29th in global mobile game revenue, while leading the squad-based RPG genre as its top-grossing title.

Japan emerged as the largest contributor to the game's revenue, accounting for 54% of the total sales, followed by South Korea (16.2%) and the United States (16%). This strong performance has further cemented NIKKE’s status as a dominant force in the global RPG market.

The game also holds a significant position within Tencent’s mobile gaming portfolio, contributing 5.4% of the company's global mobile revenue, making it the seventh-highest-grossing title under Tencent. Unlike many of Tencent’s top-performing games, which heavily rely on the Chinese market, NIKKE has excelled internationally, playing a key role in the company's market diversification strategy.

Sensor Tower’s audience insights revealed that over 80% of NIKKE's player base is male, particularly in Japan, the U.S., and South Korea. Notably, in Japan, players aged 35-44 make up 23.1% of the user base, indicating that the game has successfully attracted a more mature audience compared to other mobile RPGs.

NIKKE continues to maintain its growth through seasonal events and region-specific marketing campaigns. On January 1, 2025, the launch of the new character “Rapi: Red Hood”, alongside a limited-time rerun event, generated $4.7 million in daily revenue, marking its highest single-day revenue in two years.

Tencent has actively expanded NIKKE’s presence through targeted advertising campaigns. In Japan, the company has focused heavily on YouTube marketing, while in the U.S., a dual-platform strategy utilizing both YouTube and TikTok has been employed to maximize engagement.

A Sensor Tower representative stated, “The success of Goddess of Victory: NIKKE is driven by its engaging characters, compelling narrative, strategic advertising, and consistent updates, allowing it to maintain a strong foothold in the global mobile gaming market.”

With its sustained momentum and adaptive marketing strategies, NIKKE is poised to continue its success as one of the most influential mobile RPGs in the industry.

Sayart / Jack Lee, wangjb77@gmail.com