THE BOYZ have solidified their global popularity even before the official launch of their fandom platform, fromm. On December 18, their agency, One Hundred, announced the group’s active participation on Wonderwall’s new fandom platform, which aims to enhance artist-fan interaction.

At midnight on December 16, THE BOYZ released their first profile pictures on the fromm channel, marking the beginning of their group activities under the new agency. The overwhelming influx of fans attempting to access the new posts caused a temporary server overload, a testament to the group’s immense popularity. The platform promptly issued an apology to users, acknowledging the unprecedented interest surrounding THE BOYZ’s new chapter.

Starting December 18, THE BOYZ will open their fromm channel and messaging services to facilitate closer communication with fans. The platform will feature exclusive photos, real-time updates, and personal stories from the members, emphasizing their desire to connect with fans on a deeper level. This aligns with One Hundred’s commitment to a “fan-centered business” model, underscoring fromm as a significant milestone in the group’s new journey.

Debuting in 2017 with their first album, THE FIRST, THE BOYZ have steadily risen to prominence with hits like CHASE, THRILL-ING, MAVERICK, and BE AWARE. Their growth culminated in October this year with the release of their ninth mini-album, 導火線 (DOHWASUN), which became their third half-million seller, reaffirming their enduring popularity. With all members now united under One Hundred, anticipation for their upcoming full-group activities is higher than ever.

THE BOYZ’s commitment to fan engagement has long been a cornerstone of their success, and the fromm service aims to deepen this bond. An early-bird opening will take place on December 18 at 12 PM KST, followed by the official launch at 4 PM KST the same day.

fromm is a comprehensive fandom platform developed by Nomers, leveraging years of experience in artist intellectual property (IP) services. The platform offers several features, including fromm Message for private communication between artists and fans, fromm Store for purchasing albums, merchandise, event tickets, and fan-exclusive content, fromm Channel for public interactions, and fromm Membership, which provides exclusive benefits.

The successful debut of THE BOYZ on fromm not only highlights their global appeal but also sets a new standard for artist-fan interactions in the digital age.

Sayart / Kelly.K, pittou8181@gmail.com