▲ All(H)ours ⓒ Eden Entertainment

Rising boy band All(H)ours, under the auspices of Eden Entertainment led by former JYP Entertainment executive Cho Hae-sung, is making waves once again with a bold new concept.

Debuting in January with their album "All Ours," followed by their second mini album "Witness" six months later, All(H)ours is now embracing the persona of charismatic goblins in their latest comeback.

Their lead track "Shock" is a drift phonk song that exudes dark and rough energy, featuring a distinctive cowbell rhythm and powerful bass sounds from the outset. The choreography, inspired by the Korean title "Goblin," showcases dynamic moves that embody the essence of this mythical creature.

According to On
, the youngest member, their new album aims to highlight their enhanced charms and skills. "Listeners will witness our growth and transformation. The title track is a song with a strong beat and an addictive melody. We tried to embody a sense of freedom and charisma as if we have become goblins."

Masami, discussing the unconventional genre choice, remarked, "Although drift phonk is rarely used in K-pop, I believe it will solidify All(H)ours' unique style."

▲ All(H)ours ⓒ Eden EntertainmentHyunbin proudly shared, "The choreography is packed with movements within a fast beat, which was challenging initially. However, through dedicated practice, we have mastered it perfectly." Youmin emphasized that the choreography's key point lies in hand movements resembling the horns and teeth of goblins.

Leader Kunho recalled a supernatural experience during the music video shoot, stating, "While waiting, a large glass pane next to me suddenly shattered without cause. We joked if it was a ghost's doing, taking it as a positive sign according to superstition."

Highlighting mentorship from J.Y. Park, Kunho mentioned, "Just like during our debut, J.Y. Park has shown us great affection. He advised us on breathing control during live performances."

Xayden reflected on their growth, stating, "Previously, we focused mainly on showcasing practiced skills. This time, we aim to convey immersion in music through our expressions and confidence onstage."

"We practiced dancing rigorously, at least 15 times a day, and worked out to maintain agility. We are determined to deliver a captivating performance," added Youmin.

Xayden concluded, "We want to demonstrate our growth to our fans and K-pop enthusiasts. We have already made significant progress and strive for even more."

Sayart / Chloe Kim, 2022chloe.k@gmil.com