SM Entertainment announced a strategic partnership with U.S.-based music label gamma. to support the global debut and future activities of its new British boy group dearALICE. The announcement, made on November 27, solidifies the group’s ambitious entry into the international music scene.

The partnership was sealed during a recent signing ceremony in Los Angeles, attended by key industry leaders, including Choi Jung Min, SM Entertainment's Chief Global Business Officer, and Jang Yoon Joong, Co-CEO of Kakao Entertainment. All members of dearALICE were also present, underscoring their readiness to take on the global stage.

The collaboration aims to cover a wide spectrum of activities, including the production, distribution, marketing, and branding of dearALICE’s debut album. With SM Entertainment, Kakao Entertainment, and gamma. combining their expertise, the group is poised for a strong launch, with support extending across North America, Europe, and Asia.

Gamma., a rising star in the media landscape, was co-founded by Larry Jackson, former Creative Director at Apple Music, and Ike Youssef, former CFO of Interscope Records. The company has quickly gained attention for its innovative approach to the music industry.

Larry Jackson, CEO of gamma., expressed enthusiasm about the partnership. “We’ve learned so much from the world of Korean music. The creative synergy between our teams is something truly special,” he said. “We’re thrilled to be working with SM and Kakao Entertainment and look forward to sharing more exciting news about dearALICE in 2025.”

SM Co-CEO Jang Cheol Hyuk emphasized the significance of the collaboration. “This partnership represents a unified effort to help dearALICE grow into globally influential artists,” he said. “We will work closely to ensure their success.”

As part of their debut plans, dearALICE is set to release their first single by the end of this year. With a comprehensive promotional strategy in place and support from some of the biggest names in the industry, the group is well-positioned to make a lasting impact on the global music stage.

Sayart / Kelly.K, pittou8181@gmail.com