CRAVITY Captures Radiant Youth in New Single Album 'Find The Orbit'
Sharon Jung
guhuijeong784@gmail.com | 2024-11-26 22:01:21
K-pop boy group CRAVITY is set to deliver another vibrant chapter in their musical journey, channeling the essence of youthful exuberance. On November 25, the group unveiled the WE version of their Pathfinder concept photos for their upcoming single album, Find The Orbit, through their official website.
The released photos portray the members joyfully running hand-in-hand through a picturesque field of reeds, their faces glowing with smiles as they exchange genuine eye contact. The scene captures the pure, unfiltered beauty of youth, evoking a sense of nostalgia reminiscent of classic coming-of-age films. Presented in monochromatic tones, the images enhance the raw emotion and simplicity of the moment. According to their agency, the visuals emphasize the group’s pursuit of purity and bring a cinematic quality to their storytelling.
The album's title track, Now or Never, promises to showcase CRAVITY's energetic and unique artistry. The song features lyrical contributions from members Serim and Allen, highlighting their growing creative involvement. The track also boasts collaborations with renowned industry professionals such as BB Elliot, known for aespa’s Better Things, and lyricist Bang Hye Hyun, credited with works like Riize's Get A Guitar and aespa’s Drama. Their contributions elevate the track’s musical and emotional depth.
CRAVITY’s previous release, EVERSHINE, marked a career-high for the group. Its title track, Love or Die, achieved significant milestones, earning CRAVITY their first-ever win on KBS2's Music Bank after 1,425 days since debut. The song also secured a trophy on SBS MTV’s The Show, making them double crown winners and breaking their personal records. The group further solidified their reputation as "Perforvity" (Performance + CRAVITY) with their electrifying stage presence and synchronized choreography.
Anticipation for Find The Orbit is already palpable, with fans eagerly awaiting its release. The album promises to build upon the group’s upward trajectory, blending youthful themes with mature artistry. CRAVITY's ability to seamlessly merge high-energy performances with emotional resonance continues to set them apart in the competitive K-pop landscape.
Find The Orbit and its title track Now or Never will be available on major music platforms starting December 5 at 6 PM KST, inviting listeners to join CRAVITY on their journey of discovery and self-expression.
Sayart / Sharon Jung, guhuijeong784@gmail.com
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