Popular K-pop group Seventeen will open a pop-up store in Seoul from October 5-11, coinciding with the release of their 12th EP and the start of their upcoming world tour, according to Pledis Entertainment on Friday.

Titled “Carat Station Seoul”, the temporary store is created in partnership with Spotify and will offer fans an immersive experience themed around a subway station. The store will prominently feature Seventeen’s signature colors—rose quartz and serenity, blending soft pink hues with calming sky blues. This unique color palette will create an inviting atmosphere for visitors to enjoy interactive content, including a photo zone teasing elements of the group’s upcoming “Right Here” world tour.

Spotify, which has collaborated with Seventeen for this event, previously launched a playlist celebrating the “Right Here” tour, which has accumulated over 5 billion plays. This partnership highlights the band’s strong connection with their fanbase and the global reach of their music.

Seventeen’s 13-member lineup will release their highly anticipated mini-album, “Spill The Feels,” on October 14. Ahead of this, the group will officially kick off their world tour with two concerts in Goyang, Gyeonggi Province, on October 12-13.

The pop-up store offers fans not only a chance to connect with Seventeen’s music but also a tangible way to celebrate the group’s growing global success.

Sayart / Kelly.K, pittou8181@gmail.com