IVE has once again demonstrated its dominance in the K-pop industry, achieving a Perfect All-Kill (PAK) on the Korean music charts with "Rebel Heart." The track, pre-released on January 13, 2025, from the group’s third mini-album "IVE EMPATHY," quickly rose to the top of all major domestic streaming platforms.

As of February 4 at 10 AM (KST), "Rebel Heart" ranked No. 1 on the real-time and Top 100 charts of Melon, Genie, Bugs, and Vibe, solidifying its immense popularity. A Perfect All-Kill is a rare achievement, signifying that a song has simultaneously topped the real-time, daily, and weekly charts across all major platforms.

The song’s music video has also garnered significant global attention. Upon release, it secured the No. 1 spot on YouTube’s trending videos and ranked No. 1 on trending music worldwide, reflecting its broad international appeal.

Beyond its chart success, IVE has swept Korean music shows, winning a total of six trophies across major broadcasts, including "M Countdown," "Music Bank," "Show! Music Core," and "Inkigayo." This remarkable achievement reaffirms the group’s position as one of the leading forces in fourth-generation K-pop.

"Rebel Heart" is a track designed to offer comfort and empathy, blending layered vocal harmonies, an uplifting chorus, delicate string arrangements, and energetic uptempo drumming. The song represents a new stylistic evolution for IVE—while maintaining their signature musical identity, the group incorporates a more mature and refined perspective in their artistry.

Adding to the song’s momentum, a band cover challenge featuring renowned Korean indie bands such as Soran, 10CM, Daybreak, Touched, and Lucy has further boosted its viral appeal. Each band has reinterpreted the song’s chorus in their own unique style, sparking excitement among music fans.

Meanwhile, on February 3, IVE officially released "IVE EMPATHY," featuring double title tracks. The group is currently promoting "Attitude," signaling the start of a new chapter in their career. With "Rebel Heart" already making history, anticipation is high for how "Attitude" will further cement IVE’s success.

Sayart / Kelly.K, pittou8181@gmail.com