IVE Unveils ‘IVE EMPATHY’ Concept, Showcasing Bold and Positive Mindset
Kelly.K
pittou8181@gmail.com | 2025-02-02 23:34:00
IVE is set to return with their third mini-album, IVE EMPATHY, which embodies the group's signature confident attitude and unique worldview.
On January 30, IVE released individual concept photos of members An Yujin, Leeseo, and Liz through their official social media channels. The images reflect the group’s distinctive approach to styling, featuring a blend of structured suits with playful elements like frilled pants and white tights. The insert cuts emphasize IVE’s fearless and assertive demeanor, aligning with the album’s overarching theme.
An Yujin’s teaser photo stands out as she boldly cuts her bangs. The accompanying text reads, "A bad haircut is no big deal—it'll still look like my style," reinforcing the idea of self-acceptance and confidence.
Leeseo is captured with cream smeared on her face, paired with the phrase, "If the cake I worked hard on gets ruined, I'll just play with it." Her expression exudes playfulness, highlighting an easygoing approach to unexpected situations.
Liz’s photo features her biting a puzzle piece, with the statement, "Even what's unfinished can be considered complete." The message promotes a positive perspective, encouraging appreciation for imperfection.
This concept builds on IVE’s pre-release track REBEL HEART, which was unveiled on January 13. The song quickly gained traction, securing consecutive No. 1 wins on major Korean music programs, including M Countdown, Music Bank, Show! Music Core, and Inkigayo.
IVE’s new album, IVE EMPATHY, is set for release on February 3 at 6 PM (KST). The title track, Attitude, encapsulates the group’s message of embracing unchangeable circumstances with humor and positivity.
With their signature charisma and empowering themes, IVE continues to solidify their position as one of the leading voices in contemporary K-pop.
Sayart / Kelly.K, pittou8181@gmail.com
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