Le Sserafim has reached a significant milestone, garnering 100 million views on YouTube for their music video “Smart,” according to an announcement from their agency, Source Music, on Wednesday. This achievement highlights the group's continued success and growing global influence.

“Smart” is the fifth music video by Le Sserafim to surpass the 100 million view mark. The previous videos to achieve this feat include “Fearless,” “Antifragile,” “Unforgiven (feat. Nile Rodgers),” and “Eve, Psyche & the Bluebeard’s Wife.” The first three are the title tracks from the group's debut EP, second EP, and first LP, respectively, while the latter is a B-side track from their first LP. This consistent success underscores the group's strong and expanding fanbase.

The track “Smart” is a B-side from Le Sserafim’s third EP, “Easy,” which was released in February. The mini album made a remarkable entry into the Billboard 200 at No. 8 and remained on the main albums chart for five weeks. It also became the group’s third consecutive million-seller and topped Oricon’s daily, weekly, and combined album rankings, reflecting the widespread appeal and commercial success of their music.

Looking ahead, Le Sserafim is poised for another major release with their fourth EP, “Crazy,” set to debut this Friday. The new EP is highly anticipated and expected to further bolster the group’s already impressive track record in the K-pop industry.

Sayart / Jason Yim, yimjongho1969@gmail.com