ILLIT has reached a major milestone, as their debut music video, Magnetic, has officially surpassed 200 million views.

According to Belift Lab, Magnetic exceeded 200 million views on February 17, marking a significant achievement for the rookie group. The song, which blends pluck R&B and house elements into an upbeat dance track, captivated listeners with its playful yet dynamic energy. The lyrics metaphorically compare the irresistible attraction to a magnet, reinforcing the theme of "super attraction" toward a loved one.

The music video played a crucial role in the song’s popularity. Featuring the members' quirky and lovable personalities alongside signature point choreography, the visuals maximized the enjoyment of both watching and listening, further boosting its appeal.

Magnetic has sparked a global sensation. The song topped major domestic streaming charts while also making waves internationally. It entered the Billboard Hot 100 in the United States and secured a spot on the UK’s Official Singles Top 100, demonstrating ILLIT’s strong presence in the competitive global music market.

Even as the song nears its first anniversary, it remains a consistent performer on both domestic and international charts. On Spotify, Magnetic has accumulated over 540 million streams, reflecting its sustained popularity among global listeners.

With this achievement, ILLIT continues to solidify its position as a next-generation K-pop powerhouse, proving their ability to resonate with fans worldwide through both music and performance.

Meanwhile, the group recently released Almond Chocolate, the theme song for the Japanese film I Don't Like You Just Because of Your Face (顔だけ先生), expanding their presence in the Japanese entertainment industry.

Sayart / Sharon Jung, guhuijeong784@gmail.com