Sungkok Art Museum will present the solo exhibition The Pink Moment by Soyoun Jeong from August 29 to October 27. This exhibition, part of the museum’s mid-career Korean artist invitational series, spans the artist’s 30-year career, showcasing her work in various media, including video, painting, and installation, to explore the phenomenon of virtual images replacing reality in the modern era.

Jeong, who studied Western painting at Ewha Womans University, earned a master’s degree in Communication Arts from the New York Institute of Technology and a Ph.D. in Art Engineering from Chung-Ang University. Her works, which examine socio-cultural phenomena through diverse media, are part of the collections of major Korean art institutions such as the National Museum of Modern and Contemporary Art and the Seoul Museum of Art. This exhibition provides an opportunity to delve deeply into her artistic world through the displayed works and accompanying educational programs.

Jeong’s early works focused on personal narratives, addressing themes such as women, marriage, and sexuality, while her later works broadened to explore the concept of virtuality replacing reality. For example, the series Uncanny Garden (2024), presented on the first floor, embodies her ongoing inquiry into the relationship between virtual images and reality, creating landscapes that, though unreal, reflect contemporary desires for an idealized world.

Through The Pink Moment, Jeong’s work challenges the viewer to consider how images, more real than reality itself, shape our perceptions in the new media age. This exhibition is a comprehensive study of the complex interplay between image and reality, offering insight into the artist’s ongoing exploration of these themes.

Sayart / Jason Yim, yimjongho1969@gmail.com