STARBUCKS KOREA
In a stunning display of fan frenzy and consumer enthusiasm, Starbucks' limited collaboration with the globally renowned K-pop girl group Blackpink resulted in a complete sell-out within mere hours of its release on Tuesday. Industry insiders and media reports confirm that the exclusive line of Blackpink-themed products flew off the shelves in online stores, while certain offline Starbucks locations witnessed eager customers participating in an "open run," camping outside the stores before dawn.
The Blackpink collaboration offerings comprised a range of stylish items, including a 95,000-won ($74.7) cold cup, trendy water bottles, chic tumblers, exquisite ceramic mugs, a coveted tote bag, fashionable keyrings, and a sleek passport wallet - all adorned with the signature hues of black and pink, synonymous with the beloved K-pop sensation.
Starbucks Korea reported that by 11 a.m. on Tuesday, more than 90 percent of the prepared supply for the limited edition collection had been completely sold out, leaving fans yearning for more. As anticipation reached a fever pitch, posts seeking resales of the Blackpink-Starbucks collaboration products began appearing on various social media platforms and secondhand goods selling sites.
The limited collaboration products were made available across nine Asian countries, with Starbucks Korea leading the charge. In addition to the captivating merchandise, Starbucks Korea also offered delectable collaboration food items, enhancing the overall experience for fans and coffee enthusiasts alike.
Blackpink, a South Korean girl group comprising members Jisoo, Jennie, Rosé, and Lisa, boasts a massive global following and has consistently dominated the charts with their catchy tunes and captivating performances. Teaming up with Starbucks for this exclusive collaboration further solidified their position as cultural icons and trendsetters, driving fans from all corners of the world to seize this rare opportunity.
As the excitement surrounding the sold-out collaboration continues to reverberate through the K-pop community, Starbucks and Blackpink aficionados eagerly await any potential restocks or future partnerships between the two powerhouse brands. Until then, the lucky few who managed to get their hands on the limited edition collection will undoubtedly treasure their prized possessions as tangible mementos of this electrifying collaboration.
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