Courtesy of KOZ Entertainment
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| ▲ Courtesy of KOZ Entertainment |
Boynextdoor, under the management of agency KOZ Entertainment, inaugurated a pop-up store in Seoul themed around their second EP, released on Monday.
Dubbed "Boynextdoor Ground," the pop-up event marks the band's inaugural endeavor of its kind. It immerses fans in three distinct zones, showcasing visuals and experiences inspired by the concept of "kitschcore," a central theme explored in the new EP titled "Earth, Wind & Fire." Notable attractions include a model sun featured in the title track's music video, inviting visitors to capture photographs. Additionally, a digital platform employing hologram technology presents band members exchanging greetings. Fans also have access to a variety of merchandise designed in line with the themes of the mini album.
In terms of chart performance, the EP achieved significant success, topping the iTunes top albums chart in five regions. The main track from the EP also secured a position within the top 100 on the Melon chart in Korea, marking a milestone for the six-member group.
To further engage audiences, a live performance video for the lead song was released on Wednesday, coinciding with the music video's rapid accumulation of 10 million views on YouTube within 18 hours of its debut.
Sayart
Joy, nunimbos@gmail.com
