Rising K-pop boy group WHIB, consisting of members Jayder, Ha Seung, Jin Beom, Yoo Geon, Lee Jung, Jae Ha, In Hong, and Won Jun, has made a significant impact on Japanese fans with their latest single Rush of Joy. From November 1 to 10, WHIB engaged in extensive promotional activities in Japan, marking a pivotal step toward establishing themselves as a global group.
Building on their consistent domestic and international activities, WHIB successfully generated excitement among Japanese fans with their debut promotional tour in the country. The group delivered an immersive experience with a series of events, including performances, fan signings, meet-and-greet sessions, and photo opportunities, culminating in a memorable and impactful introduction to their Japanese fanbase.
During their promotion, WHIB performed the title track “Rush of Joy” along with the B-side “Play,” energizing the audience and drawing positive responses from local fans. These performances, combined with interactive events, allowed WHIB to form deeper connections with their fans, who eagerly embraced the opportunity to engage with the group up close.
WHIB’s visit to Japan coincided with the celebration of their one-year debut anniversary on November 8. To commemorate this milestone, the group released various special anniversary content, including a celebratory image on their official social media at midnight. They also unveiled a special clip for “Play” and a video of the members making a one-year anniversary cake. WHIB capped off the day with a live broadcast on their fan community, where they shared heartfelt reflections on their journey and expressed gratitude to their fans for their support.
Since their debut on November 8, 2022, WHIB has steadily built a distinct identity, symbolized by their commitment to exploring colors between the extremes of “WHITE” and “BLACK.” Through their debut single Cut-Out, followed by ETERNAL YOUTH : KICK IT and Rush of Joy, WHIB has showcased a range of musical styles, each highlighting a unique “key color” that has resonated with fans worldwide. In June, the group also held their WHIB 1ST ASIA FAN MEET UP – ETERNAL YOUTH : KICK IT, allowing them to connect directly with their international fanbase and expand their reach.
WHIB’s versatility extends beyond music into content creation, entertainment, and engagement, earning them recognition as a “global hexagonal idol group.” Their presence in various fields and their dedication to interaction with fans has established them as a multifaceted act both in Korea and abroad. As WHIB continues their upward trajectory, fans are eager to see what the future holds for this fast-rising group.
Sayart / Kelly.K, pittou8181@gmail.com
