Louis Vuitton has enlisted five international artists for their latest collection of silk scarves. The contributors include the German pixel-art group eBoy, the Franco-Japanese-Spanish design duo Icinori, Italian artist and illustrator Lorenzo Mattotti, French graphic novelist and illustrator Nicolas de Crécy, and Swiss artist Thomas Ott.
This exciting partnership, titled LV Art Silk Squares, showcases the unique artistic interpretations of these five creators on the brand's iconic four-petal flower symbol. By creatively reimagining the emblematic Louis Vuitton Monogram flower, the artists offer fresh perspectives on the brand's rich heritage and iconic motifs. Each of the five artists has also curated a Louis Vuitton travel book, exploring their chosen destinations from Tokyo to Route 66, while offering ideas on where to wear these silk artworks when they launch on August 30.
For his part, de Crécy presents a tranquil scene called “Parfums de Méditerranée,” inspired by the picturesque surroundings of Grasse, where Louis Vuitton is constructing a new perfumery. At first glance, the garden appears to be a forgotten Impressionist watercolor; however, a closer look reveals the blooming Louis Vuitton monogram icons in the foreground.
Meanwhile, the German pixel art collective Eboy offers “Maze of Precious,” which creatively reinterprets the LV logo in the style of a retro video game, framed by elements reminiscent of classics like Pac-Man. Eboy describes their scarf as both a fashion item and a piece of art, equally suitable for wearing or framing.
The geometric artwork "Malles Monde" by the Icinori artist duo is inspired by the roots of Louis Vuitton's "creative universe," renowned for its trunk-making legacy and the iconic flower that defines its brand identity today. "Louis Vuitton has a powerful history, with artisans devoted to their craft and an emphasis on material quality. Yet, what truly stands out are the designs that protect, shape, and care for the items being transported," say Mayumi Otero and Raphaël Urwiller from Icinori. "These trunks, bags, and suitcases preserve the 'inner world' of every individual; when the journey concludes, the act of opening these trunks becomes a moment of illumination. It feels like an avalanche of small wonders." The duo combines traditional methods with modern storytelling to create a visually striking scarf.
Lorenzo Mattotti pays tribute to a flower depicted in the Art Nouveau stained glass of the historic Vuitton family home. In his artwork titled "Iris Spring," he places this flower at the forefront, using pastel and colored pencil to draw inspiration from the stained glass artistry within the French fashion house. The flower is encircled by vibrant greenery, representing a bond with nature.
“When worn, only fragments of the design are visible, and its orientation can be unpredictable.” Notably, four of the five scarves in this collection display the same design in a different color on the opposite side.
Swiss artist Thomas Ott is an unexpected choice among the collaborators. Known for his black-and-white graphic novels, his single-sided scarf captures the striking image of a flower blooming in a dark environment, a concept popularized by Kendrick Lamar. "The 'FLOWER' theme presented by Louis Vuitton was a bit challenging for me," Ott shared in an email statement. "I typically avoid drawing flowers, as it's not something I enjoy. Yet, that's what makes this piece fascinating; I had to step outside my usual boundaries."
Since partnering with Stephen Sprouse in 2001, Louis Vuitton has led the way in blending modern art with fashion. However, the foundation of this collaboration began with silk scarf commissions in 1987. Following in the footsteps of artists like Sol LeWitt and James Rosenquist, contemporary creators such as Os Gemeos and Retna have crafted original artworks that are transferred onto silk at Louis Vuitton’s Como, Italy, facilities. Currently, an exhibition featuring these iconic scarves is on display at Louis Vuitton’s Paris headquarters.
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