Warner Bros. Pictures
The resurgence of the color pink, in all its myriad shades, is taking the fashion world by storm once again, creating a trend that's as diverse as it is fashionable.
The genesis of the pink trend traces back to Valentino's 2022 fall-winter Milan show, where the "Pink PP" concept was unveiled. Since then, pink has solidified its place as a steadfast presence on the global fashion stage.
Bolstered by Greta Gerwig's recent cinematic offering "Barbie," fueled by an extensive marketing budget, the pink-centric "Barbiecore" movement is demonstrating remarkable staying power.
"Barbiecore" is a throwback to 1980s fashion, reimagining what Barbie herself would don to accentuate her allure. Naturally, pink takes center stage. Pink has long been linked to the amplification of femininity. The soft blush of pale pink often conjures notions of girlish innocence, while bold hot pink channels a daring and unconventional feminine energy.
In South Korea, a country where neutral and darker tones typically dominate wardrobes, pink has historically struggled to find its place. However, from vibrant fluorescent pinks to captivating fuchsias, the color is infiltrating the Korean fashion landscape.
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| ▲ Valentino |
Global giants like Zara and Adidas have unveiled special pink capsule collections in collaboration with the "Barbie" movie. Not to be outdone, South Korean brand Kolon Industry FnC's shoe label, Suecomma Bonnie, has introduced a collection infused with Barbie's signature pink. This range features platform shoes adorned with sparkling cubic gems, reminiscent of Barbie's iconic heels, along with gem-studded mule sneakers.
LF, a local fashion brand, has declared Barbie its muse for the summer collection. The brand reported a staggering 300 percent spike in sales from April to July, attributed to the launch of pink T-shirts and cardigans. LF has even transformed its store in The Hyundai Seoul department store into a pink oasis.
An LF representative noted, "With the resurgence of Y2K trends that cater to fashion-forward youths, the Barbiecore movement has emboldened fashion brands to seamlessly incorporate vibrant pinks, without the concerns of it being 'too much,' as was the case in the past." The representative emphasized how bold pink complements simpler, neutral-hued items like shoes and bags.
To embrace pink in everyday fashion, one can experiment with different shades that seamlessly blend with their wardrobe. Consider venturing into baby pink summer dresses or a coordinating skirt-and-top ensemble for an effortlessly feminine look.
For a subtler approach, infuse soft neutral pinks into everyday wear. Try a light pink T-shirt, a jacket, or even a miniskirt. Delicate pink ballet flats are another understated option.
When it comes to the Barbiecore aesthetic, the nighttime holds promise. A pink dress paired with matching accessories, like a bag or shoes, offers an uncomplicated yet impactful style. For the definitive Barbiecore touch, accessorizing is key—remember, this look thrives on maximalism; the more, the merrier. The global resurgence of pink underscores its timeless appeal, bringing forth a fresh wave of expressive fashion statements.
Sayart.net
Kang In sig, insig6622@naver.com
