KSL.com has positioned itself as the premier digital advertising platform in the Intermountain West, offering businesses unprecedented access to one of the region's most engaged online audiences. With billions of views and a comprehensive suite of advertising solutions, the platform promises to deliver measurable business results through targeted, transparent, and turnkey advertising options.
The platform's impressive reach is backed by substantial traffic metrics that demonstrate its market dominance. KSL.com generates an average of 2.9 billion pageviews annually, attracting 4.8 million monthly users who spend an average of six minutes on the site. The platform holds a national ranking of 49th among news and media websites according to SimilarWeb data, underscoring its significant digital presence.
KSL's mobile-first approach reflects current digital consumption patterns, with 64% of traffic coming from mobile devices, 26% from desktop, 3% from in-app usage, and 7% from other platforms. The platform's mobile applications have achieved 866,000 total downloads, with 849,000 monthly active app users, demonstrating strong user engagement across all digital touchpoints.
The advertising solutions offered by KSL span multiple formats and platforms to meet diverse marketing needs. Display advertising includes both static and animated banners strategically placed across KSL.com, with sophisticated targeting capabilities based on user location, interests, and behavior patterns. Native content options allow brands to create sponsored articles that seamlessly match KSL's editorial content style, enhancing engagement while building brand authority.
Video advertising represents a significant component of KSL's offerings, featuring both over-the-top (OTT) content and traditional video placements. The platform provides short-form and long-form video advertisements, including preroll, midroll, and outstream placements across streaming and digital platforms. Additionally, streaming audio advertisements reach users during podcast and digital radio streams with professionally produced voice-over content.
KSL's in-house creative team offers comprehensive custom creative services, handling everything from video and audio production to eye-catching display design. This full-service approach ensures that all creative content is optimized for conversion while maintaining high production standards that align with the platform's premium content environment.
The platform's content production capabilities are equally impressive, with KSL publishing 125 articles in 2024 that achieved more than 50,000 pageviews each. Readers demonstrate strong engagement with this content, spending an average of three minutes per article. The most successful story of the year garnered 401,000 pageviews, illustrating the platform's ability to create viral content that drives significant traffic.
Social media presence further amplifies KSL's reach, with the platform maintaining 251,000 followers across primary social channels, 165,000 on secondary platforms, and 26,000 on additional social media outlets. This multi-platform approach ensures comprehensive audience coverage and multiple touchpoints for advertiser messages.
What sets KSL apart from competitors is its sophisticated data targeting capabilities powered by first-party user signals. Unlike other platforms that rely on broad interest categories or basic location data, KSL.com leverages behavioral data from logged-in users to build highly specific, high-intent audience segments. This precision targeting allows advertisers to reach extremely specific demographics, such as people shopping for trucks over $50,000, renters in downtown Salt Lake City, or technology job seekers.
The platform's data advantage stems from users actively engaging with various services on the site, effectively "raising their hands" to indicate their interests and intentions. This behavioral data enables KSL to create custom audience segments and implement sophisticated retargeting campaigns across display, video, OTT, and other advertising formats.
Businesses interested in leveraging KSL's advertising platform can access expert consultation services to develop customized media strategies. The company offers audience matching recommendations and custom media plans with no initial obligation, making it easy for businesses to explore how KSL's solutions might benefit their specific marketing objectives.
The platform's comprehensive approach combines high-traffic volume with high user trust and engagement, creating an ideal environment for advertisers seeking to reach the Intermountain West's most active digital audience. With users who not only visit frequently but also spend meaningful time engaging with content, KSL.com offers advertisers access to an audience that is genuinely receptive to marketing messages and more likely to convert into customers.
