Provided by MELON
In a groundbreaking development for the global music industry, Billboard, the renowned music chart publication, announced its collaboration with South Korea's leading music streaming service, Melon. As of Wednesday, Melon streams will be factored into three of Billboard's prominent music charts, heightening the representation of K-pop on a global scale. The strategic partnership was made possible through Melon's agreement with Luminate, a reputable data company responsible for providing music-related insights to Billboard.
While the iconic Billboard Hot 100 and Billboard 200 will not be affected by this integration, three pivotal charts will now reflect Melon's streaming data: the Billboard South Korea Songs chart, the Global 200, and the Global Excl. US chart. With its wide reach and a staggering user base of over 5 million paid subscribers, Melon's inclusion in these influential rankings is set to solidify K-pop's position in the global music landscape.
According to a statement released by Melon, the incorporation of their streaming data on Billboard's charts signifies an exciting milestone, amplifying the impact of K-pop artists on an international level. As K-pop continues to captivate audiences across the globe, this collaboration will undoubtedly provide a more comprehensive representation of the genre's immense popularity and influence.
Melon, with its expansive user base of more than 4.5 million monthly mobile users, has firmly established itself as Korea's second most popular music streaming service. This distinction was confirmed by WiseApp and Wise Retail, leading data research companies specializing in digital trends. The partnership with Billboard serves as a testament to Melon's unwavering commitment to delivering top-quality music experiences to its dedicated users.
The Billboard South Korea Songs chart, one of the primary beneficiaries of this collaboration, meticulously tracks digital downloads and online streaming activity within the Korean music market. This dynamic chart provides a pulse on the nation's musical preferences, showcasing the most popular songs that resonate with Korean listeners.
Expanding the scope beyond Korean borders, the Billboard Global 200 incorporates data from streaming platforms and album sales across more than 200 countries, including the United States. By factoring in Melon's substantial streaming statistics, this global chart further solidifies its credibility and relevance as a true reflection of the music industry's worldwide impact.
Additionally, Billboard's Global Excl. US chart emphasizes a global perspective by excluding data from the highly influential U.S. market. This unique approach offers a comprehensive view of the international music scene and enables artists from all corners of the globe to gain recognition on a grand scale.
It is worth noting that until now, only music data from non-Korean music services were taken into consideration for Billboard's charts. However, with Melon's inclusion, the charts will become more inclusive and representative of the diverse global music landscape.
In a similar vein, FLO, another prominent music streaming service operated by Dreamus, revealed in May its plans to integrate its streaming data into the same three Billboard charts. While exact dates for FLO's data incorporation are yet to be announced, this move further illustrates the music industry's commitment to embracing streaming platforms and acknowledging their role in shaping the contemporary music landscape.
As Billboard expands its horizons by integrating Melon and FLO's streaming data into its renowned music charts, the global music industry stands to gain a more accurate and comprehensive understanding of the evolving tastes and preferences of music enthusiasts worldwide.
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