Courtesy of SM Entertainment
K-pop boy group NCT has launched a collaborative product line with Starbucks Korea, available for purchase until July 4. The partnership between NCT, short for "Neo Culture Technolgy," and Starbucks features a range of co-branded items, including the Neo Cool Tasty Plum Fizzio and the "Neo Croissant Turntable."
The Neo Cool Tasty Plum Fizzio is a pearl neo champagne-colored carbonated drink with pink heart-shaped konjac toppings, while the "Neo Croissant Turntable" is a round French pastry packaged in a vinyl album-inspired design. The pearl neo champagne color is synonymous with NCT.
SM Entertainment, NCT's record label, emphasized that these products aim to capture the group's identity and provide a unique form of entertainment for consumers.
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| ▲ The collaborative products of K-pop boy group NCT and the international coffee chain Starbucks / Courtesy of SM Entertainment |
According to Starbucks Korea, the NCT Concert Bag has already sold out online, and the 355-milliliter NCT Mug is expected to follow suit soon. The company reported a surge in customers visiting its stores nationwide to purchase these exclusive items.
Kim Beom-su, chief marketing officer at Starbucks Korea, expressed a commitment to enhancing convenience and satisfaction for customers who love both Starbucks and NCT. He stated that the collaboration with the global K-pop group aims to delight fans through diverse collaborative products.
NCT is a multi-national group composed of different sub-units, including NCT 127 and NCT DREAM. Their latest addition, NCT WISH, debuted officially in February with the track "Wish."
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