KSL.com has established itself as the Intermountain West's most powerful digital media platform, delivering billions of page views annually and offering comprehensive advertising solutions that drive real business results. The platform connects businesses with the region's most engaged online audience through sophisticated targeting capabilities and diverse advertising formats spanning every stage of the customer journey.
The platform's impressive reach includes 2.9 billion average annual page views and 4.8 million monthly users who spend an average of six minutes on the site. KSL.com ranks 49th nationally among news and media websites according to SimilarWeb analytics, demonstrating its significant influence in the digital landscape. The platform's mobile app ecosystem has generated 866,000 total downloads with 849,000 monthly active users, while traffic distribution shows 64% mobile usage, 26% desktop, 3% in-app, and 7% from other platforms.
KSL's advertising portfolio encompasses multiple high-performance formats designed to maximize engagement and conversion rates. Display advertising options include static and animated banner placements across KSL.com with precise targeting based on user location, interests, and behavioral patterns. The native content program features sponsored articles that seamlessly match KSL's editorial style, enhancing brand authority while boosting reader engagement. Video advertising capabilities include over-the-top (OTT) streaming placements with short and long-form content, incorporating pre-roll, mid-roll, and outstream formats across digital and streaming platforms.
The platform's audio advertising solutions reach audiences during podcast listening sessions and digital radio streams through professionally produced voice advertisements. KSL's in-house creative team provides comprehensive production services, developing converting video content, audio productions, and visually compelling display designs that align with client objectives and brand messaging.
Content production metrics highlight KSL's editorial strength and audience engagement levels. In 2024, the platform published 125 articles that each achieved over 50,000 page views, with readers spending an average of three minutes per article. The most popular story of the year generated 401,000 page views, while KSL's social media presence includes 251,000 Facebook followers, 165,000 additional social platform followers, and 26,000 subscribers across other channels, according to Google Analytics data from January through December 2024.
KSL's competitive advantage lies in its sophisticated first-party data collection and precision targeting capabilities powered by real-time user behavior analysis. Unlike competitors who rely on broad demographic or geographic targeting methods, KSL.com leverages behavioral signals from logged-in users to create custom, high-intent audience segments. This approach enables advertisers to reach specific consumer groups, such as individuals shopping for trucks over $50,000, downtown Salt Lake City renters, or technology sector job seekers, based on actual platform interactions rather than assumptions.
The platform's retargeting capabilities extend across all advertising formats, including display, video, and OTT placements, allowing businesses to maintain consistent messaging throughout the customer acquisition process. KSL's local advertising experts provide personalized consultation services, offering audience matching recommendations and custom media planning without initial commitments, positioning the platform as a comprehensive partner for regional business growth initiatives.
