Courtesy of SM ENTERTAINMENT
Kreation Music Rights (KMR), a subsidiary of SM Entertainment, is actively seeking to solidify its position in the music publishing industry by recruiting global talent. Over the past five months, KMR has inked contracts with 86 creators, including Dsign Music, a Norwegian company credited with producing hit K-pop songs like Girls’ Generation’s “Genie,” NCT Dream’s “ISTJ,” and Taemin’s “Want.” Additionally, Sweden-based songwriter-duo Sunshine, known for their work on Red Velvet’s “Psycho” and aespa’s “Spicy,” are part of KMR's impressive roster.
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| ▲ Courtesy of SM ENTERTAINMENT |
Domestically, KMR has three production teams—Smash Hit, Monotree, and The Hub—operating as separate business entities. Monotree, with Chief Producer Hwang Hyun at the helm, boasts 603 licensed songs under the Korea Music Copyright Association, including works for IVE and Seventeen. The Hub, an all-foreign team of producers and songwriters, recently contributed to NMIXX’s “Soñar(Breaker)” and “Break The Wall.” Smash Hit, led by Chief Producer Kangta, comprises 22 Korean songwriters and is aligned with SM Entertainment's broader strategy.
The company's focus for the year includes recruiting top global songwriters across Korea, Europe, and the United States. SM Entertainment intends to leverage KMR's production capabilities to expand into the artist management business, aligning with its SM 3.0 ‘multi-label’ strategy.
Sayart
Kelly.K, pittou8181@gmail.com
