Sayart.net - Art Basel to Launch Concept Retail Store at Swiss Fair

Art Basel Shop to Offer Exclusive Collectibles and Design Pieces

Courtesy of ART BASEL

Art Basel will launch a concept retail store, the Art Basel Shop, during its Swiss fair next week. This marks the brand’s initial venture into the retail and lifestyle sector. The store will offer exclusive and special edition collectibles, clothing, design pieces, and published works curated by Sarah Andelman, founder of the Parisian concept store Colette. The store will open to both fair visitors and the general public starting June 11, following VIP previews on June 10.

Sarah Andelman is known for her innovative retail approach and recent collaborations with French luxury perfume house Diptyque and the LVMH-owned French department store Le Bon Marché.
 

▲ Lifestyle shoot for The Art Basel Shop / COURTESY ART BASEL

In a press release, Art Basel’s chief growth officer, Hayley Romer, stated that the brand’s audience desires products that capture and extend the experience of attending Art Basel. Romer emphasized that the Art Basel Shop aligns with the brand’s vision to engage its audience and provide more value to galleries, artists, and cultural partners.

The store is seen as a strategic move to broaden Art Basel’s appeal in the art and luxury sectors. Romer, who joined Art Basel last September, previously served as publisher and chief revenue officer of Atlantic Media, and has experience in luxury advertising at Forbes Media and Condé Nast.

The shop will feature memorabilia and apparel under the brand name AB by Art Basel, collaborations with artists including Christine Sun Kim, a wooden replica of Jean-Michel Basquiat’s Ferris Wheel from Luna Luna theme park, and skateboard decks decorated with designs by Cindy Sherman.

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