K-pop Sensation Blackpink Defies Industry Norms with Contract Renewal

Courtesy of YG Entertainment

In a groundbreaking move, K-pop girl group Blackpink has defied the industry's notorious "seven-year curse" by extending their exclusive contract with YG Entertainment. The seven-year curse traditionally sees K-pop groups disbanding after seven years due to the expiration of exclusive contracts with their agencies.

On Wednesday, YG Entertainment officially announced the contract renewal, citing the group's strong trust in one another. The agency expressed its commitment to actively support Blackpink in future album releases, world tours, and other group-related promotions. 

▲ Courtesy of YG EntertainmentFounded in 2016, Blackpink quickly rose to international fame with hits like "Whistle" and "Boombayah." The quartet has consistently dominated global music charts, with successful releases including "Playing With Fire," "Kill This Love," "Lovesick Girls," "Pink Venom," and "Shut Down."

In a historic achievement for female K-pop groups, Blackpink's second studio album, "Born Pink," topped the prestigious Billboard 200 and the British Official Albums Chart Top 100 last year. The group concluded their second world tour, "Born Pink," earlier this year, attracting a staggering 1.8 million fans worldwide.

Blackpink's influence extends beyond music, as evidenced by their YouTube channel boasting over 92 million subscribers – the highest for any singer. Their music video for "DDU-DU DDU-DU" surpassed 2.1 billion views on YouTube, setting another record for a K-pop girl group.

While the group has solidified its future with YG Entertainment, the status of individual members' contract renewals remains uncertain. YG Entertainment has maintained that negotiations for individual contracts are still underway, leaving fans eager to learn more about the members' future plans within the entertainment industry.

Sayart

Blue YIM, yimyoungseo1010@naver.com