Longtime Members of Iconic K-pop Group Set Up Independent Company After 18 Years with SM Entertainment

SM Entertainment

In a significant development within the K-pop landscape, Eunhyuk and Donghae, esteemed members of the iconic boy band Super Junior, have officially unveiled their independent venture, Odd Entertainment, as announced by the company on Friday.

Having made their debut as part of the illustrious Super Junior lineup in 2005, Eunhyuk and Donghae embarked on a remarkable journey spanning 18 years with their former label, SM Entertainment. As of August 31, the duo bid farewell to SM Entertainment and embraced a new chapter as co-founders of Odd Entertainment. Their enduring partnership, also known as the subunit Super Junior D＆E since 2011, will now extend to the helm of their own company.

While Eunhyuk, Donghae, and fellow member Kyuhyun have chosen to part ways with the label, SM Entertainment confirmed that Super Junior will remain an integral part of the K-pop scene, with the label continuing to oversee the group's collective endeavors.

In a separate and exciting development, fans can look forward to a travel show featuring six Super Junior members, including Eunhyuk and Donghae. Titled "Knights of the Lamp," the variety show is slated to premiere on September 13. Viewers will follow the band members on a captivating journey as they undertake missions in the vibrant Saudi capital, Riyadh.

The establishment of Odd Entertainment by Eunhyuk and Donghae marks a significant milestone in their illustrious careers and signals a new era of creative freedom and autonomy. As they continue to shape the landscape of K-pop, fans and music enthusiasts eagerly anticipate the unique offerings that their independent company will bring to the industry.

Sayart.net 

Kang In sig, insig6622@naver.com