Interactive Experience and Collaborations Await Fans at Seongsu Yeonbang in Seoul

PLEDIS ENTERTAINMENT

Pledis Entertainment, the agency representing the popular boy band Seventeen, disclosed on Tuesday their plans to organize the second "Seventeen Street" pop-up event, aiming to build excitement and anticipation for the group's forthcoming album. This event, centered around promoting their upcoming album "Seventeenth Heaven," is scheduled to take place at Seongsu Yeonbang, a lifestyle complex situated in Seongdong District, eastern Seoul, from October 4 to October 9.

"Seventeen Street promises to be an enjoyable experience for fans eagerly awaiting Seventeen's comeback," stated the agency in a press release issued on Tuesday.

The offline event will offer a range of attractions, including the "17th Heaven" pop-up event, an artistic "Art Wall" inspired by Seventeen, and engaging collaborations with various cafes and restaurants within Seongsu Yeonbang. To attend the "17th Heaven" pop-up event, fans will need to secure reservations through Naver's booking service. Further details about the event and reservations will be accessible on Weverse, HYBE's fan community platform.

Seventeen previously hosted their inaugural Seventeen Street pop-up event in April, preceding the release of their 10th EP, "FML." The eight-day event, held at Some Sevit, the artificial floating islands in Seocho District, southern Seoul, drew a remarkable crowd of approximately 150,000 fans deeply passionate about the band.

Anticipation is soaring as Seventeen is gearing up to drop their eleventh EP, "Seventeenth Heaven," on October 13. Meanwhile, the band is actively engaged in their "Follow" tour, which commenced with high-energy performances at the Gocheok Sky Dome in western Seoul in July. The tour is slated to continue with electrifying stadium arena performances across Japan until the end of this year, followed by shows in other Asian destinations.

Sayart.net 

Blue YIM, yimyoungseo1010@naver.com