Creative Novice Label Aims to Make Waves in the K-pop Scene with Innovative Content

Grid

Grid, the ambitious novice label, is poised to make a significant entrance into the world of K-pop with the upcoming launch of its first-ever boy band, "Pow." The multinational quintet, featuring notable contestants from reality audition program "Loud" and a talented Thai singer-actor, is all set to take the stage in September, as announced by Grid in a press release on Wednesday.

With an eclectic lineup of members, "Pow" is set to capture the hearts of music enthusiasts. Among them are "Loud" contestant Youn Dong-yeon, whose impressive vocal prowess garnered attention during the 2021 boy band audition show, and Thai heartthrob Yorch, also known as Yongsin Wongpanitnont, who boasts a massive following of 2 million on Instagram. Joining them are Korean members Jungbin, Hyunbin, and Hong, forming a diverse and talented group.

Grid's teasers on social media have already created a buzz surrounding "Pow," offering a glimpse into the group's charismatic image and showcasing their slogan, "Creating Culture Everyday." As the name "Pow" suggests, the agency envisions the band making a powerful impact on the K-pop scene with innovative and enjoyable content, aiming to captivate audiences worldwide.

Behind Grid's ambitious venture lies entrepreneur Sim Hye-jin, a seasoned creative with experience in renowned entertainment firms like FNC Entertainment, YG Entertainment, and Wavy. Grid's parent company, 131 Label, was founded by popular hip-hop musician and producer B.I, also known as Kim Han-bin.

As the K-pop industry continues to evolve and diversify, "Pow" emerges as an exciting new addition, set to represent Grid's commitment to nurturing fresh talent and offering a unique cultural experience. With the group's debut on the horizon, the anticipation among music enthusiasts and fans alike is palpable, as "Pow" prepares to make its mark on the global music stage.

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