Highly Anticipated Second Studio Album, "Reboot," to Showcase Unprecedented New Look

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In a delightful turn of events for fans, K-pop powerhouse Treasure has announced an earlier-than-expected full group comeback on July 28 with their highly anticipated second studio album, "Reboot." The news, shared by their agency YG Entertainment in a press release on Tuesday, has ignited a wave of excitement among their dedicated fanbase, as the band seeks to reciprocate the love and support they have received.

Accompanying the announcement, Treasure unveiled an enthralling announcement film on their official blog, showcasing the ten members dressed in sleek black suits, their gaze fixed upon the camera against the backdrop of a vibrant LED screen. While specific details about the forthcoming album remain shrouded in mystery, YG Entertainment has promised that Treasure will reveal an unprecedented new look that aptly reflects the album's title, "Reboot."

Notably, the agency has emphasized the increased involvement of the band members in the production of this album. Led by Choi Hyun-suk, Yoshi, and Haruto, the group has actively participated in crafting their own musical compositions since their debut in 2020. This heightened creative collaboration ensures that "Reboot" will authentically capture the unique musicality and artistic growth of Treasure.

"Reboot" marks the highly anticipated full group comeback of the ten-member boy band, following a hiatus of almost ten months since their second EP, "The Second Chapter: Chapter Two," released in October. Last month, Treasure introduced their first sub-unit group, T5, with the digital single "Move," featuring members Yoon Jae-hyuk, Junkyu, Jihoon, Doyoung, and So Jung-hwan. The debut of T5 further piqued fans' excitement, setting the stage for Treasure's triumphant return as a united force.

While anticipation for the album is sky-high, there is a sense of bittersweetness among fans, stemming from the departure of members Bang Ye-dam and Mashiho in November. Although both individuals decided to part ways with the group and the company, with Mashiho focusing on recuperating from health issues and Bang Ye-dam pursuing a career in music production, fans continue to support them wholeheartedly. The forthcoming album, "Reboot," thus represents an important chapter in Treasure's evolution, as they aim to make a resounding impact on the global music scene.

Excitement surrounding Treasure's return extends beyond their loyal fanbase, as YG Entertainment recently announced a significant collaboration with Columbia Records for the launch of "Reboot" in the United States. The renowned Sony Music Entertainment subsidiary will play a pivotal role in the stateside distribution and promotion of Treasure's new album, further solidifying the band's entry into the highly competitive American music market.

Sayart.net 

Blue YIM, yimyoungseo1010@naver.com