JYP Entertainment's Chinese Boy Group Graces Korean Airwaves, Showcasing Ambitious "Globalization by Localization" Strategy

Courtesy of NCC Entertainment

BOY STORY, the Chinese boy group under JYP Entertainment, has achieved a momentous milestone as they made their debut appearance on a televised music program in Korea, signaling their ambitions to conquer new territories beyond mainland China.

At 1 p.m. Korea Time on Friday, BOY STORY unleashed their title track "Z.I.P" (Zero is the Only Passion) from their eponymous second mini-album, accompanied by a captivating music video. Building on their breakthrough moment, the group took the stage on Mnet's "M Countdown" on Thursday, with subsequent performances lined up on KBS2's "Music Bank" on Friday, MBC's "Show! Music Core" on Saturday, and SBS's "Inkigayo" on Sunday. For their Korean airwaves debut, the group delivered the English version of "Z.I.P," showcasing their dedication to a global audience.

While BOY STORY continues to captivate fans back home in China, they are set to embark on a mini-album showcase tour for "Z.I.P," scheduled to grace Chengdu on August 12, Guangzhou on August 20, and Nanjing on August 27.

The title track "Z.I.P" exemplifies BOY STORY's unwavering energy and drive through powerful hip-hop beats, delivering a message of resilience in the face of challenges and adversities.

As a trailblazing boy group, BOY STORY was jointly formed by JYP Entertainment's Chinese subsidiary and Tencent Music Entertainment Group. Proudly composed of Chinese artists, the group is at the forefront of JYP Entertainment's innovative "Globalization by Localization" strategy, carving a path for aspiring idol stars in China. Their remarkable achievements on multiple fronts have paved the way for a new wave of global opportunities.

On Friday, the English version of BOY STORY's "Z.I.P" title track, accompanied by a striking music video, captured the attention of their international fanbase. Anticipation for their second mini-album soared as pre-orders will be made available next Tuesday.

As BOY STORY's star continues to rise both at home and abroad, their Korean TV debut marks a significant chapter in their musical journey, underscoring their unwavering commitment to breaking barriers and making their presence felt on a global stage.

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