"EXOcial Club -- Cream Soda" Immerses Fans in a Whimsical Experience at Seoul's D Museum and Understand Avenue

SM Entertainment

K-pop powerhouse EXO is set to thrill fans with the unveiling of their exclusive pop-up store, "EXOcial Club -- Cream Soda," timed perfectly with the highly-anticipated release of their seventh full-length album, "EXIST." SM Entertainment announced on Thursday that the pop-up store will be open to the public from July 11 to August 6 at the prestigious D Museum and Understand Avenue in Seoul.

Drawing inspiration from the album's title track, "Cream Soda," the concept of the pop-up store promises to transport fans into a world of enchantment and excitement. At the heart of the experience lies a captivating photo zone meticulously crafted to resemble the set of the "Cream Soda" music video. Additionally, fans can revel in an arcade game zone, indulge in a photo booth to capture precious memories, explore a captivating exhibition, and immerse themselves in a merchandise zone featuring an array of exclusive items.

The merchandise zone will offer a wide selection of goods, including the highly sought-after "EXO Cream Soda" drink, albums, and merchandise designed to enhance fans' enjoyment of EXO's highly-anticipated comeback. Fans will have the opportunity to immerse themselves in the world of EXO, fully embracing the group's latest musical journey.

EXO's seventh full-length album, "EXIST," is set to drop on July 10, marking an exhilarating moment for both the group and their dedicated fan base. This highly-anticipated full-unit comeback arrives approximately four years after the release of their sixth album, "Obsession," in 2019.

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Blue YIM, yimyoungseo1010@naver.com