Art enthusiasts in Devon are getting a unique opportunity to experience the masterworks of Vincent Van Gogh through an innovative immersive exhibition that has opened at Westpoint Exeter. The "Beyond Van Gogh" exhibition launched on Thursday and will run through October 31, offering visitors a completely new way to engage with the Dutch master's iconic paintings.

The exhibition features an impressive collection of 300 masterpieces, including some of Van Gogh's most celebrated works such as "Starry Night," "Sunflowers," and "Café Terrace at Night." Rather than displaying traditional static paintings, the immersive experience allows visitors to step inside Van Gogh's artistic world, surrounding them with his vibrant colors and distinctive brushstrokes in a multi-sensory environment.

Visitors can experience this unique art installation daily from 10:00 AM to 7:30 PM, with ticket prices ranging from £14 to £27 depending on the time and day of visit. The varying price structure allows the exhibition to accommodate different budgets while managing crowd flow throughout the day.

Lise Moore, chief executive at the Devon County Agricultural Association, shared her enthusiasm about the exhibition after experiencing it firsthand. "It's really inspiring," Moore said, "and I think you can really sit and watch and appreciate what it is." Her comments reflect the general sentiment among early visitors who have praised the exhibition's ability to create a contemplative and engaging atmosphere.

The immersive format represents a growing trend in art exhibitions, where technology is used to create environments that allow viewers to experience classical artworks in entirely new ways. This approach has proven particularly popular with younger audiences and those who might not typically visit traditional art galleries, making Van Gogh's work accessible to a broader demographic in the Devon area.