Captured from the Puma website
Global sports brand Puma has partnered with South Korean boy band NCT 127 for a summer campaign featuring a range of apparel and accessories. The campaign focuses on slides that are perfect for summer, and showcases a variety of sporty yet casual styles in a 'tone on tone' color palette.
The campaign includes items made from lightweight and waterproof nylon, such as utility jackets, pocket shirts, and shorts. The pictorial features NCT 127 sporting these items along with T-shirts featuring unique graphics and practical accessories like nylon cross bags.
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| ▲ Captured from the Puma website |
In addition to the apparel, Puma has also launched new footwear products as part of the campaign. The ‘Softride Pro Slide V’ is an upgraded version of the Soft Ride Slide released last summer, with a new Soft Ride Pro form applied to the footbed. The ground reaction force is improved by more than 20%, providing better cushioning, and the outsole is designed with an ergonomic curve for a more comfortable fit. The upper part is also designed with Velcro for easy adjustment.
Another product unveiled in the campaign is the ‘Wave Flip,’ a lightweight and waterproof daily flip slide made of EVA material with excellent shock absorption.
Puma's summer campaign products featuring NCT 127 can be found at various multi-shops including Puma's official online store, select Puma stores, ABC Mart, Musinsa, and Shoemaker. This collaboration is sure to attract both K-pop fans and fashion enthusiasts alike.
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