The Korean Cultural Center (KCC) in the Philippines offered Filipino fans an immersive journey into the world of "KPop Demon Hunters" through a series of cultural activities held from July to August 2025. Located in Taguig City, the KCC organized various hands-on experiences that allowed participants to explore both modern K-pop culture and traditional Korean heritage as depicted in the animated film.
The program featured diverse cultural activities ranging from traditional Korean dress experiences to artistic workshops. Participants had the opportunity to wear hanbok, Korea's traditional clothing, and learn the intricate art of minhwa painting, a traditional Korean folk art form. These activities were specifically designed to connect fans with the cultural elements embedded within the "KPop Demon Hunters" animated film, creating a bridge between contemporary pop culture and Korea's rich traditional heritage.
According to KCC Director Kim Myeongjin, the initiative aims to deepen Filipino audiences' understanding of Korean culture beyond their existing love for K-pop and Korean dramas. "Filipinos have a deep love for K-pop and Korean dramas, but experiences like this help connect the dots between what they love and where it comes from," Director Kim explained. He emphasized that such programs serve as "a fun, creative entry point to deeper cultural understanding—something we believe makes cross-cultural friendships stronger and more meaningful."
The event reflects the growing cultural exchange between Korea and the Philippines, particularly as Filipino interest in Korean entertainment continues to flourish. By combining popular culture elements with traditional Korean arts and customs, the KCC's programming strategy creates meaningful connections that extend beyond surface-level entertainment consumption. The center's approach demonstrates how cultural institutions can effectively use contemporary media as a gateway to introduce audiences to deeper aspects of Korean heritage and traditions.
