T1, one of the most successful esports organizations globally, has announced the extension of its partnership with Goal Studio until 2027, solidifying a long-term collaboration aimed at enhancing player performance and expanding product offerings for fans.
Over the past two years, T1 and Goal Studio have built a strong synergy, working closely to develop innovative sportswear that optimizes in-game performance while delivering high-quality apparel for the global fanbase. This renewed agreement underscores their commitment to advancing esports fashion and performance technology, setting a benchmark for industry partnerships.
T1 COO Ahn Woong Ki emphasized the importance of this collaboration, stating, "For the past two years, we have introduced official uniforms in partnership with Goal Studio. Moving forward, we aim to bring even more diverse products to our fans and continue growing alongside our global community."
Goal Studio CEO Kang Jung Hoon echoed this sentiment, highlighting the strategic value of the partnership. He noted, "Our collaboration with T1 goes beyond sponsorship—it is about providing players with the best possible gear to maximize their performance. Through this partnership between a Korean-born esports team and brand, we will continue to showcase Korea's strength and passion for sports on a global stage with world-class products."
The T1 x Goal Studio partnership is now regarded as a model case for strategic brand-team collaborations in the esports industry, demonstrating the increasing importance of tailored apparel in enhancing player performance and fan engagement. As both parties continue their tight-knit cooperation, expectations are high for further innovation in esports fashion and performance gear development.
Sayart / Jack Lee, wangjb77@gmail.com
