JYP Entertainment
JYP Entertainment announced a global strategic partnership with Live Nation, the world's premier live entertainment company, aimed at co-producing tours for its K-pop artists. The partnership will encompass concerts for popular groups such as Twice, Stray Kids, Itzy, Xdinary Heroes, Nmixx, and emerging talents under JYP.
Live Nation, with a presence in over 45 countries, has previously collaborated with JYP Entertainment on organizing North American tours for Twice and Stray Kids. Twice achieved milestones as the first K-pop girl group to headline at NFL and MLB stadiums this year, with sold-out shows at iconic venues like SoFi Stadium in Los Angeles and MetLife Stadium in New York.
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Stray Kids, recognized as a global K-pop sensation, secured their place in history as the second K-pop boy group to perform at a North American stadium, drawing large crowds with sold-out shows at BMO Stadium.
The strategic partnership aims to expand JYP Entertainment's global footprint by producing world tours for its K-pop artists. Described as a significant move, the deal positions JYP Entertainment and Live Nation at the forefront of K-pop's expanding global influence.
This collaboration follows JYP Entertainment's June partnership with Republic Records, forming a company-wide global alliance to enhance its global success.
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