A new flagship store for fashion brand TBHNP has opened in Shanghai, designed by FON STUDIO to serve as a quiet refuge from the bustling urban environment. The 100-square-meter retail space, completed in 2025, represents a departure from typical loud retail displays, instead functioning as what the architects describe as a "container" waiting to be discovered by passersby.
Located in one of Shanghai's dynamic commercial districts, the store embodies the city's avant-garde street culture through its diverse visual styles and carefully crafted spatial experiences. Lead architect Jin Boan conceived the space as a buffer zone that exists apart from reality, where visitors stepping through the door from the busy street encounter an entirely different atmosphere. The design philosophy centers on creating a hidden narrative that unfolds silently within the confines of the compact retail environment.
The interior design reflects contemporary minimalist principles while maintaining functionality for retail operations. Photography by Wei Qin captures the store's understated elegance, showcasing how the space transforms ordinary commercial architecture into something more contemplative and refined. The project demonstrates FON STUDIO's approach to retail design, emphasizing experiential qualities over conventional display methods.
Construction was handled by Beijing Yida Hexin Decoration Engineering Co., Ltd., ensuring that the architectural vision translated effectively into the built environment. The store's completion marks another significant project for FON STUDIO, which has been developing a reputation for creating thoughtful commercial spaces that prioritize user experience and spatial quality over flashy aesthetics.
The TBHNP flagship represents a growing trend in Shanghai's retail landscape, where brands are increasingly seeking to create distinctive environments that encourage deeper engagement with customers. Rather than competing for attention through visual noise, the store invites discovery and contemplation, suggesting a more sustainable approach to commercial design in dense urban contexts.
