A website's cookie consent policy has revealed extensive data processing practices that involve sharing user information with up to 173 third-party companies. The policy outlines how the site collects and processes end device information and personal data, including IP addresses and browser information, through cookies and similar tracking technologies.
The data processing serves multiple purposes, including integrating content from external services and third-party elements, conducting statistical analysis and measurements, delivering personalized advertising, and incorporating social media features. According to the policy, the scope of data sharing is significant, with information being passed on to and processed by dozens of external companies depending on the specific functions being used.
The consent policy emphasizes that user agreement to data processing is voluntary and not mandatory for basic website usage. Users retain the right to revoke their consent at any time through an icon located at the bottom left of the website interface. This approach provides users with ongoing control over their data privacy preferences.
The policy specifically mentions several data processing activities, including storing and accessing information on user devices, utilizing precise geolocation data, and actively scanning device characteristics for identification purposes. Additional processing involves personalized advertising and content delivery, advertising and content measurement, audience research, and services development to enhance user experience and platform functionality.
