An external analysis presented on Monday has identified significant leadership deficits at the Kunsthaus Zug (Zug Art Museum), pointing to urgent need for action as the institution grapples with declining visitor numbers. The comprehensive study was commissioned by the city and canton of Zug following a decision by the municipal council.
The analysis, conducted by a Munich-based consulting firm, characterizes the Kunsthaus Zug as one of the smaller, professionally organized art and exhibition houses in Switzerland. The report particularly highlights the museum's focused, intellectually demanding international profile, as well as its distinguished collections of Viennese Modernism and Swiss Surrealism.
However, the study also reveals critical weaknesses within the institution. The analysis criticizes a one-sided leadership structure, lack of proper management tools, declining visitor numbers since the pandemic, and structural defects in the historic building. These issues have collectively undermined the museum's effectiveness and public appeal.
The consulting firm's recommendations include clarifying the organizational structure, increasing the institution's own funding sources, and adopting a stronger public-oriented approach. The analysis was commissioned by both the city and canton of Zug based on a resolution passed by the municipal parliament, known locally as the Grosser Gemeinderat (GGR).
The broader museum landscape in Zug was also examined as part of the comprehensive review. The study describes the region's museum scene as diverse, thematically broad, and strongly rooted in local culture. However, the analysis identifies significant shortcomings in visibility, cooperation, and professionalization among the various institutions.
Particularly concerning is the lack of binding structures for collaboration between museums. The consultants recommend strengthening networking among museums, providing targeted support for smaller institutions, and developing enhanced digital offerings alongside joint marketing strategies to improve overall effectiveness.
The timing of this analysis coincides with recent controversies that have dominated public discourse about the Kunsthaus Zug. In recent weeks and months, the suspension of the museum's director and multiple resignations from the board have created significant turmoil and public debate about the institution's future direction.
According to statements from the city, canton, and various stakeholders, these reports will serve as the foundation for political discussions regarding the future orientation of Zug's cultural institutions. The findings are expected to be particularly relevant for negotiations concerning the next performance agreement, which is scheduled to take effect in 2027 and will determine funding and operational parameters for the coming years.
