San, a member of the globally acclaimed K-pop group ATEEZ, has charmed fans with his tender vocals in a newly unveiled special clip for the song "Snowflake" (눈꽃). Released by KQ Entertainment on December 9, the track showcases San’s emotional delivery, complemented by a minimalist arrangement of acoustic guitar, embodying the serene beauty of winter.
"Snowflake" is a heartfelt gift from fellow ATEEZ member Hongjoong, who composed the song specifically for San. With San contributing to the lyrics, the piece takes on a deeply personal tone, reminiscing about a fleeting winter that will never return. The collaboration captures the unique synergy between the two artists, blending Hongjoong’s vision with San’s evocative vocal interpretation.
A representative from KQ Entertainment shared insights into the song’s creation: “Hongjoong wanted to encapsulate the atmosphere of winter and felt that San’s enchanting voice would bring it to life. He generously offered his self-composed piece as a gift, believing in their artistic chemistry.”
The special clip, set against the backdrop of San’s everyday life, depicts a softer side of the artist. Scenes of him in cozy pajamas brewing his morning coffee, smiling brightly, and playfully interacting with the camera reveal his natural charm. This serene portrayal contrasts starkly with the fierce stage persona fans are accustomed to, highlighting San’s versatility as an artist.
The song’s poetic lyrics further enhance its emotional depth. Lines such as “The snowflakes melt away before my eyes / The snowflakes melt away, and here I stand alone” delicately capture the wistful solitude often associated with winter. San’s crystalline voice mirrors the song’s title, evoking the fragile beauty of snowflakes.
In a statement, both Hongjoong and San expressed their intent behind the song: “At the beginning of winter, we wanted to create a piece that resonates with those who, like us, are waiting for the season to end, reflecting on its ephemeral beauty and shared emotions.”
As ATEEZ continues to delight fans with meaningful projects, the group is set to host a multimedia art exhibition titled "Destiny's Memories" (데스티니스 메모리즈) at Ub Studio in Seoul’s Seongdong District from December 12. The event is part of their series of year-end activities, offering fans unique experiences and artistic expressions.
Through "Snowflake" and their ongoing initiatives, ATEEZ demonstrates their dedication to connecting with their audience on a profound level, making this winter season an unforgettable one for fans worldwide.
Sayart / ReaA JUNG, queen7203@gmail.com
