Le Sserafim is set to unveil official characters representing each of the group’s five members, according to an announcement by their agency, Source Music, on Monday. These characters, which reflect the personalities and traits of Kim Chaewon, Sakura, Heo Yunjin, Kazuha, and Hong Eunchae, were revealed through a video introduction and are slated to further strengthen the connection between the group and their global fanbase.
The characters include a cheetah cub for Kim Chaewon, a kitten for Sakura, a ghost for Heo Yunjin, a Samoyed puppy for Kazuha, and a chick for Hong Eunchae. Named "FIM’s Club," these characters were inspired by original sketches created by the members themselves during their reality show that aired last year. This level of personal involvement in the creative process highlights the group’s unique approach to connecting with fans through authentic, collaborative projects.
Source Music shared that the characters are more than just mascots; they serve as companions for Le Sserafim’s fans, known as FEARNOTs, offering a playful and engaging way to interact with the group. The merchandise featuring the characters will be available starting on October 29, providing fans an opportunity to further connect with their favorite members through collectible items.
In addition to the character launch, Le Sserafim will begin teasing their upcoming third Japanese single, Crazy, with a series of promotional photographs set to be released on Wednesday. The physical release of the single is scheduled for December 11, followed by a showcase event in Japan on December 12. These back-to-back announcements come as the group continues to expand its influence in the Japanese market, following the success of their previous Japanese releases.
Le Sserafim’s innovative approach to fan engagement through character development and merchandise is part of a broader trend in K-pop, where artists increasingly look for ways to foster deeper connections with their supporters. The group’s active involvement in the creation of FIM’s Club ensures that the characters reflect their distinct personalities, making the connection between idols and fans more genuine and personal.
The upcoming Japanese single Crazy marks another significant milestone for Le Sserafim as they continue to solidify their presence in the international music scene. With a showcase scheduled to follow the release, the group is poised to further their success and reach in Japan, a crucial market for many K-pop groups aiming for global recognition.
Le Sserafim’s continued evolution, both musically and creatively, positions them as a forward-thinking group that is not only focused on chart success but also on creating lasting, meaningful relationships with their audience. As they prepare for both the character launch and the release of Crazy, fans around the world eagerly await the next steps in their journey.
Sayart / Kelly.K, pittou8181@gmail.com
