Starship Entertainment has officially announced its plans to debut a new boy group in 2025, marking the company’s first male idol group in nearly five years since Cravity’s debut in 2020.
On March 3, Starship unexpectedly unveiled a new boy group project through its official social media channels. The announcement included a logo motion and a teaser schedule, instantly generating enthusiastic responses from global fans.
This project comes after a significant period of preparation. With years of accumulated expertise in music production and artist management, Starship is expected to introduce a well-crafted group that reflects its refined artistic direction. The agency had already hinted at its plans last summer through the "2025 New Kids on the Starship" campaign, indicating its commitment to launching a new generation of artists.
The promotional strategy for the upcoming group deviates from conventional approaches. Starship has planned a series of pre-debut releases, starting with a highlight medley on March 5. This will be followed by a performance video on March 8, a dance challenge on March 10, and a main video reveal on March 17. Such a structured promotional rollout suggests the agency’s intent to establish a strong presence even before the group officially debuts.
Industry insiders anticipate that Starship’s new boy group will bring a fresh dynamic to the K-pop scene. The agency has previously produced successful acts such as Monsta X and Cravity, both of which have gained recognition for their distinct musical styles and performance capabilities. As a result, expectations are high for this new group’s artistic direction and global appeal.
Furthermore, the timing of this debut aligns with a notable shift in the K-pop industry, where fourth-generation groups are making way for a new wave of artists. Starship’s decision to introduce a boy group in 2025 suggests a strategic move to position itself competitively within the evolving market.
As the pre-debut promotions unfold, anticipation continues to grow among fans and industry professionals alike. With Starship’s established reputation and the meticulous buildup surrounding this new group, their official debut is expected to be one of the most closely watched events in the K-pop industry this year.
Sayart / ReaA JUNG, queen7203@gmail.com
