Japanese artist Yuko Higuchi, renowned for her surreal yet endearing creations, has launched her first solo exhibition in South Korea at The Hyundai Seoul, titled "Secret Forest." This highly anticipated showcase, which opened this month, transports visitors into Higuchi's whimsical universe, populated by a mix of anthropomorphic cats, one-eyed monsters, fairy-tale girls, and other fantastical creatures. This unique blend of eerie and lovable characters has attracted a growing international fanbase, and her latest exhibit promises to captivate audiences in Seoul.
With over 1,000 pieces spanning two decades, "Secret Forest" offers a comprehensive exploration of Higuchi's artistic evolution. The exhibit includes early illustrations and sketches, as well as large-scale poster designs, brand collaborations, intricate dolls, captivating picture books, and intricately crafted costumes. Alongside these works are exclusive pieces created specifically for her Seoul exhibition, introducing new dimensions to her already expansive body of work.
Among the highlights are several of Higuchi’s most iconic characters, such as "Yanko," an anthropomorphic cat embodying her distinct style; "Love Letter," a series of evocative illustrations; and "Gustave," a peculiar creature with a cat's head, snake-like arms, and octopus legs. These characters, with their surreal features and relatable expressions, offer a sense of charm that defines Higuchi’s art.
In her "Gyutis" series, Gustave reappears, this time taking inspiration from the works of Henri Matisse. These reimagined pieces not only showcase Higuchi's artistic depth but also provide a playful homage to the great modernist. Expanding her imagination beyond two-dimensional art, Higuchi has brought her creations into tactile forms, with felt dolls, folding screens, wooden mini-books, dresses, and cushions, adding a new level of interaction for her audience.
Over the years, Higuchi’s collaborations have reached global audiences through partnerships with major brands. Her work with Uniqlo brought her art into everyday fashion, while her 2018 collaboration with Gucci’s Spring/Summer Children's Collection introduced her distinctive illustrations to high-end fashion. Other notable collaborations include projects with MOE, a popular Japanese magazine; MOS Burger, a Japanese fast-food chain; and Holbein, an elite art materials manufacturer. A dedicated section of "Secret Forest" celebrates these brand partnerships, showcasing how Higuchi’s art seamlessly integrates into commercial contexts without losing its signature charm.
What sets this exhibition apart, however, is not only the collection’s breadth but also the immersive design curated by Higuchi herself. Each room within the "Secret Forest" has been arranged to mirror the fantastical nature of her art, allowing visitors to step fully into her unique world. GNC Media, the exhibition organizer, notes that Higuchi's direct involvement in spatial design enhances the viewer’s experience, making the exhibition both visually and emotionally engaging.
Running until January 22 next year, "Secret Forest" at The Hyundai Seoul invites both long-time fans and new admirers to explore the many layers of Higuchi's surreal artistry. With each piece reflecting her creative journey, the exhibition offers a window into the mind of an artist who continues to push the boundaries of fantasy, creating works that resonate across age groups and cultural backgrounds.
Sayart / Nao Yim, yimnao@naver.com
