K-pop group LE SSERAFIM has achieved a significant milestone with their latest music video for the title track "Easy" from their third mini album, surpassing 100 million views on YouTube as of November 4. According to their agency, Source Music, this marks the group’s seventh music video to reach such a milestone, solidifying their growing influence in the global music scene.
LE SSERAFIM’s achievement follows the success of their previous releases, including their debut single "Fearless," mini album tracks like "Antifragile," and the full-length album "Unforgiven." Additionally, their singles "Eve, Psyche & the Bluebeard’s Wife," their first English digital single "Perfect Night," and another track from their third mini album, "Smart," have all surpassed 100 million views, showcasing the group’s impressive consistency and popularity.
The music video for "Easy" stands out with its unique R&B style, featuring catchy vocals and a memorable melody that quickly became a favorite among fans. Directed by renowned choreographer and director Nina McNeely, the video incorporates fresh visual elements against familiar settings. Neon signs and unique sculptures contrast with the backdrop of classic stone buildings, creating a dynamic, modern aesthetic. The members showcase old-school hip-hop dance moves, adding a new layer to their visual and musical storytelling.
This latest milestone is a testament to LE SSERAFIM’s ability to captivate both domestic and international audiences, continuously pushing boundaries with each release. Their success has not only contributed to the expansion of the K-pop genre but has also reinforced their role as a leading group in the industry.
In addition to their success on streaming platforms, LE SSERAFIM is set to represent South Korea on the global stage. On November 11 (KST), the group will perform at the 2024 MTV Europe Music Awards in Manchester, England. They have been nominated in three categories, further highlighting their impact on the international music scene.
Source Music expressed its gratitude to fans worldwide, stating, “LE SSERAFIM’s growing popularity reflects the group’s talent and dedication. We are proud to see them receive recognition globally and look forward to their performance at the MTV EMAs.”
The music video for "Easy" reflects the group’s creative growth, with each element meticulously crafted to appeal to viewers around the world. By blending familiar K-pop aesthetics with innovative visuals, LE SSERAFIM has succeeded in making "Easy" a standout release.
As they prepare for the MTV EMAs, LE SSERAFIM’s rise in the global music arena underscores the continued evolution of K-pop and the genre’s influence across cultures. Their consistent success in achieving over 100 million views on multiple music videos signals a bright future for the group, and fans eagerly anticipate their next steps on the world stage.
Sayart / ReaA JUNG, queen7203@gmail.com
