Vortex Gaming has entered a strategic partnership with FreakOut Korea, the Korean branch of the Japanese-based marketing technology firm FreakOut, to boost its shared influence across gaming and digital advertising on a global scale. The partnership, announced on the 13th, marks a significant step forward in enhancing the advertising experience in gaming and expanding both companies’ market reach.
FreakOut, known for pioneering DSP (Demand Side Platform) for internet advertising in Japan, has evolved into a comprehensive marketing technology group. With operations in the United States, China, Southeast Asia, and Korea, FreakOut provides an array of marketing platforms tailored to different markets. This partnership with Vortex Gaming will enable both companies to leverage AdTech collaboration, network sharing, and expansion into new markets.
Ken Yamane, Director at FreakOut Holdings, commented, “For over a decade, FreakOut has prioritized advertising experiences that engage users without disrupting the user experience. Together with Vortex Gaming, we look forward to enhancing advertising in the globally expanding online gaming market, creating an optimal experience for players worldwide.”
Hiroyasu Mikoshi, CBO of Vortex Gaming, shared a similar outlook, stating, “We are thrilled to partner with a leading global marketing company like FreakOut. Through this partnership, we aim to not only introduce Vortex Gaming to Japan and other regions but also work together to deliver relevant, targeted advertising that enhances the gaming experience for users.”
Vortex Gaming is part of Inven, a content-focused gaming community known for its reliable information, news, and strategy content in various gaming fields. Beyond content, the platform offers community-focused features that allow users to connect with like-minded players, form guilds, and share strategies, all contributing to a user-centric social experience.
Through their collaboration, Vortex Gaming and FreakOut Korea plan to bring a fresh approach to advertising within gaming environments. The goal is to foster community engagement by delivering advertisements that are relevant and non-intrusive. By combining Vortex Gaming’s expertise in gaming communities with FreakOut’s sophisticated marketing technology, the partnership aims to refine the ways advertisements are presented, making them a part of a seamless gaming experience.
In addition to shared AdTech development, the two companies plan to expand their mutual networks and integrate platforms that support gamers globally. This will include launching initiatives to increase brand visibility in both established and emerging markets, reaching gamers in Japan, Korea, and beyond. Through this collaborative effort, Vortex Gaming and FreakOut seek to lead innovation within the gaming and advertising industries by integrating digital content with user-friendly, relevant advertising.
This strategic alliance comes at a time when the online gaming market is experiencing unprecedented growth, as more brands look for ways to connect with audiences in engaging, impactful ways. Vortex Gaming and FreakOut’s collaboration is set to raise the bar for in-game advertising and marks a promising shift towards a new era of integrated community-centered digital marketing.
FreakOut Korea and Vortex Gaming invite industry stakeholders to follow their progress through both companies’ social media channels, where updates on AdTech innovations and market expansion initiatives will be shared.
Sayart / Kang In sig, insig6622@naver.com
