Blackpink has hit another remarkable milestone with their music video for "Pink Venom", which has now surpassed 900 million views on YouTube, according to a statement from YG Entertainment on Tuesday. This marks the group’s 11th video to reach such a significant milestone, reinforcing their dominance in the global music scene.
The "Pink Venom" music video, which was released in August 2022, took just over two years and two months to achieve this feat. The video had already broken records upon its release, setting a world record for the highest number of views for a female artist within 24 hours, amassing a staggering 90.4 million views on its first day.
Musically, "Pink Venom" is a hip-hop track that stands out for its incorporation of the geomungo, a traditional Korean string instrument. This fusion of modern and traditional elements has helped Blackpink maintain their distinct musical identity while resonating with both domestic and international audiences. Upon release, the song debuted at No. 22 on both the Billboard Hot 100 and the UK’s Official Top Songs Chart, solidifying the group's presence in two of the world’s most competitive music markets.
The song was prerelease from Blackpink’s second studio album "Born Pink", which has continued to build the group’s reputation as trailblazers in the K-pop industry. "Pink Venom" also made history by becoming the first K-pop song to top Spotify’s Weekly Top Songs Chart, another testament to the group’s growing global influence.
The success of "Pink Venom" is not only limited to streaming numbers and chart positions. Blackpink's dynamic choreography for the track earned them the prestigious Best Choreography award at the MTV Video Music Awards last year, making them the first-ever Asian girl group to win the accolade. The group was also named Group of the Year at the same event, further cementing their place in global pop culture.
Blackpink's influence extends far beyond music. The group has become synonymous with breaking barriers, whether it’s shattering YouTube records or making strides in the Western music industry. Their seamless blend of K-pop, hip-hop, and traditional Korean influences has set them apart in a competitive field, allowing them to carve out a unique niche for themselves.
In addition to their musical achievements, Blackpink's visual style and high-concept music videos have consistently attracted attention, contributing to their status as global fashion icons. With partnerships with luxury brands such as Chanel, Celine, and Dior, the members have further solidified their individual and collective presence in the worlds of both fashion and music.
As the group continues their global Born Pink tour, fans worldwide remain eager to see what comes next for Blackpink. With their consistent ability to break records and capture the attention of both fans and industry professionals, it’s clear that Blackpink’s influence will only continue to grow.
In conclusion, Blackpink's "Pink Venom" reaching 900 million views on YouTube is yet another achievement in the group's long list of accolades. Their ability to blend traditional Korean sounds with modern music, paired with their global appeal, ensures that Blackpink will remain at the forefront of the K-pop wave for years to come.
Sayart / Kelly.K, pittou8181@gmail.com
