LE SSERAFIM is ramping up excitement for their comeback with a dynamic promotional rollout.
On February 18, Source Music unveiled a promotional timetable for LE SSERAFIM’s upcoming fifth mini-album, HOT, through HYBE Labels’ official YouTube channel.
The 24-second teaser video features a mysterious figure scanning for heat signatures using thermal vision goggles. Eventually, a tin case engulfed in blue flames appears, hinting at the album’s fiery concept. The cryptic imagery has already sparked intrigue among fans, setting the stage for an intense promotional campaign.
The timeline reveals a series of upcoming teasers. On February 21, the group will release the official album trailer, featuring narration in Korean, English, and Japanese, reinforcing their global appeal. Following this, concept photos and images for the Compact and Weverse versions of the album will be unveiled. Fans can also look forward to discovering connections between these visuals and the members' social media activity.
Music-related content will begin rolling out in March, with a track sampler dropping on March 3, followed by the tracklist and highlight medley in the subsequent days. These previews will provide a glimpse into the album’s sound and concept, heightening anticipation.
As the release date approaches, the group will release two official music video teasers on March 12 and 13. A steady stream of content leading up to the official comeback ensures that excitement will continue to build.
LE SSERAFIM’s HOT is set for release on March 14 at 1:00 PM (KST). With an ambitious promotional schedule and a bold visual concept, expectations are high for what the group has in store.
Sayart / Kelly.K, pittou8181@gmail.com
