BTS and Blackpink Follow in Second and Third Place, Respectively, According to Big Data Analysis

Young Woong Lim's instagram

According to the Korea Corporate Reputation Research Institute, Lim Young-woong has topped the April 2023 star brand reputation ranking in Korea. The ranking is based on big data analysis, including the participation index, media index, communication index, and community index, of 202,980,845 star brand data collected from March 30 to April 30. 

▲ Young Woong Lim's instagram

The Lim Young-woong brand ranked first with a brand reputation index of 8,370,609, followed by BTS with 8,249,094, and Blackpink with 7,659,080. Compared to March's ranking, Lim Young-woong's brand reputation index rose by 28.88%, BTS's by 21.46%, and Blackpink's by 69.61%.

New Jeans and IU also made it into the top five, with brand reputation indices of 5,370,059 and 4,927,000, respectively.

The Korea Corporate Reputation Research Institute's ranking is considered an important measure of star brand reputation in Korea, and the analysis is based on consumer behavior. The results show the popularity and impact of the different stars on their fans and the wider public.

Sayart.net
Joy nunimbos@gmail.com