Renowned industrial designer Marc Newson has shared his perspective on the essence of design, describing it as an exercise in predicting the future. The Australian-born designer, known for his work with major brands including Apple, emphasized that the ultimate goal in design is creating products that can withstand the test of time.

"Doing design is a bit like predicting the future. We always want to create a product that can stand the test of time," Newson explained in a recent interview. This philosophy has guided his career spanning over three decades, during which he has created everything from furniture and watches to aircraft interiors and automotive designs.

Newson's approach to design centers on the belief that truly successful products must transcend temporary trends and maintain relevance across generations. His work reflects this principle, with many of his creations becoming iconic pieces that continue to influence contemporary design. The designer's portfolio includes collaborations with luxury brands such as Louis Vuitton, where he served as creative director, and tech giant Apple, where he worked alongside Jonathan Ive on various projects.

The designer's emphasis on longevity in design comes from his understanding that the best products are those that remain functional, aesthetically pleasing, and culturally relevant long after their initial creation. This forward-thinking approach has established Newson as one of the most influential industrial designers of his generation, with his work displayed in major museums worldwide including the Museum of Modern Art in New York and the Centre Pompidou in Paris.