Sayart.net - K-Pop Boy Group TWS Expands Global Presence through Partnership with Universal Music Group

TWS Collaborates with UMG's Geffen Records and Virgin Music for US and Japan Promotions

Courtesy of Pledis Entertainment

In a significant move to bolster its global presence, the six-member boy band, TWS, has entered into a strategic partnership with Universal Music Group (UMG). As confirmed by TWS' agency, Pledis Entertainment, the collaboration involves Geffen Records for group promotions in the US and Virgin Music, a subsidiary of Universal Music Japan, for promotions in Japan. 

▲ Courtesy of Pledis Entertainment

Under this partnership, TWS will benefit from the support of these prominent labels in the promotion and distribution of its albums in both the US and Japan. Notably, this international collaboration transpired within a month of TWS's debut in Korea, marking them as the first K-pop boy group to debut under Pledis Entertainment in nine years, a label synonymous with the success of Seventeen.

Scheduled for March 8, Fuji TV Two channel in Japan is set to broadcast a documentary on TWS titled "TWS Document 2024.01.22." This documentary holds historical significance as it is the first time Fuji TV has produced such content dedicated to a K-pop group, according to statements from Pledis Entertainment.

Adding to their international endeavors, TWS is poised to make their debut performance in Japan on March 2 at the 38th Mynavi Tokyo Girls Collection 2024 Spring/Summer, Japan's largest fashion festival.

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