BLACKPINK’s Lisa made waves at the 2023 MTV Europe Music Awards, taking home two prestigious awards: Best Collaboration for her hit single "New Woman," a powerful track featuring Spanish singer Rosalia, and Biggest Fans, which recognizes her dedicated global following. Held in Manchester, UK, on Sunday, the awards celebrated the biggest names in music, with Lisa’s accolades underscoring her international appeal and influence.
Lisa’s collaboration with Rosalia on "New Woman" has garnered widespread acclaim for blending Latin and K-pop sounds with a refreshing intensity. The song has captivated fans worldwide, further establishing Lisa as a dynamic solo artist within the global music industry. Winning Best Collaboration not only highlights Lisa’s musical versatility but also her ability to connect with diverse audiences across different cultures.
Alongside her success in Best Collaboration, Lisa’s award for Biggest Fans underscores her immense popularity and the strength of her global fanbase, who supported her throughout the voting process. Lisa’s fans, often praised for their loyalty and enthusiasm, have consistently shown their dedication, and the award celebrates this mutual bond between artist and fan.
In a historic night for K-pop, BTS’s Jimin won Best K-pop, marking the second consecutive year a BTS member has received this honor. This follows Jungkook’s win in the same category in 2022. As individual BTS members continue to shine in solo projects, Jimin’s win signals the ongoing influence of BTS within the genre and beyond.
Adding to the excitement for K-pop fans, the girl group Le Sserafim took home the trophy for Best Push. This award, presented to the artist who delivered the year’s most impactful performances on MTV's "MTV Push Campaign," highlights Le Sserafim’s rapid rise and impressive global reach. The group’s recognition signifies their role as one of the most promising acts emerging on the international music stage.
The awards night was a clear celebration of K-pop's global impact, as artists from Korea continued to command attention in prominent categories. Lisa’s wins and the accolades for both Jimin and Le Sserafim demonstrate the genre’s ever-growing presence and appeal within mainstream Western media.
MTV’s recognition of K-pop at this year’s awards showcases the genre’s expanding influence and the diverse talent within the industry. With each award won, K-pop artists are not only reaching new audiences but also reshaping the global music landscape. Lisa’s recognition in particular speaks to the power of collaboration and her ability to bridge cultural divides with music, reaffirming her role as one of the most influential figures in K-pop.
Looking ahead, the success of Lisa, Jimin, and Le Sserafim at the MTV EMAs hints at an even brighter future for K-pop on the global stage. Fans around the world eagerly anticipate what these artists will bring next as they continue to lead and innovate within the music industry.
Sayart / ReaA JUNG, queen7203@gmail.com
