The Korea Tourism Organization (KTO) Sydney Office will host "Discover Korea in Sydney 2025," a specialized business-to-business event designed for travel industry professionals, on Wednesday, November 19, 2025, at the Swissotel Sydney. This major tourism showcase aims to highlight Korea's diverse travel offerings and strengthen connections between Korean tourism providers and Australian travel professionals.
The event is being co-hosted with several prominent partners, including Ignite Travel Group, The Travel Corporation, Korean Air, Asiana Airlines, Tway Air, and Jetstar. This collaboration brings together key players in both the Korean and Australian travel industries to promote Korea as a premier destination for Australian travelers.
The showcase will feature Korea's extensive tourism portfolio, ranging from vibrant metropolitan cities and rich cultural experiences to newly developed attractions and emerging luxury travel options. Attendees will have the opportunity to explore Korea's latest tourism products through comprehensive presentations, a mini expo featuring various Korean destinations and services, and interactive activities including Korean-themed games designed to engage participants and provide hands-on cultural experiences.
The event will include a Korean-inspired three-course dinner, providing attendees with an authentic taste of Korean cuisine while offering valuable networking opportunities with industry peers. This culinary component serves as both entertainment and a practical demonstration of Korea's growing reputation as a gastronomic destination.
To add excitement to the professional gathering, organizers have arranged a lucky draw featuring major prizes, including return flights to Korea and exclusive Korean gifts. These incentives are designed to encourage participation and provide tangible benefits to attendees while promoting future travel to Korea.
The event is exclusively open to travel agents, tour operators, and other travel industry professionals, with limited spaces available to ensure an intimate and productive environment for networking and business development. Registration for the event closes on Friday, October 31, 2025, giving industry professionals ample time to secure their spots at this significant tourism showcase.
